Taking the time to follow up on quotes you have given to potential customers is probably one of the most important things you can do to increase your pencil portrait business.
Many times, I am asked for a price quote on a pencil portrait, and then I don't hear anything back from the person. It doesn't always mean they're not interested or that the quoted price was too high. People are just so busy now. It's best to take the attitude that they are just busy. Only the potential client knows for sure! Allow some time to pass, then email them again. (I will use the name Jones again for demonstration purposes):
Subject line of email: "Jones Portrait Following Up"
Sample text of the follow up email:
Dear Ms. Jones:
A few weeks ago, we discussed a custom pencil portrait of your pet ferret, Penelope. (Letting her know you care about, and remember details, and the customer loves to hear their pet's name...or their child's name, if it was a child's portrait).
I sent you a quote by email, but I have not heard back from you.
I wanted to follow up, to make sure you did receive my email,
and to find out if you have any additional questions about ordering a portrait
that I may not have covered in my email.
I would love to help you with this special portrait for your family, and thank you
for considering me as your portrait artist! (reminds her that the portrait is special and important...ie, good investment!)
Please let me know if I can help in any way,
Sincerely,
A. Portrait Artist
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