Saturday, May 28, 2011

Pre-Scheduling Your Twitter Posts

Scheduled Tweets - Maybe you don't know what this is. It's a Twitter thing, and even if you use Twitter, you may not be aware of it. But there are sites that help a Twitter user (usually a marketing/PR person) to pre-write their Twitter posts and schedule them to run at designated times. If you see certain people on Twitter all the time, you may think at first they have no life. Maybe they don't, but the odds are, they could just have pre-scheduled their Twitter entries.

It seems brilliant at first. What a great idea it is to spend about 20 minutes a day setting up your Twitter posts, then having them post automatically for you at certain intervals you set.

However, a problem that's inherent in these pre-tweets is that they can't take into account stuff going on in the world. The events of the past few weeks have really made me aware of this flaw. For instance, when Osama Bin Laden was killed, everybody on Twitter was discussing it. Automatic Twitter entries that talked about "how to decorate the perfect cupcake" were out of place. I can't remember if the Twitter posts were actually about decorating cupcakes, but there were Twitter entries that were out of place.

Similarly, when a majority of people are on Twitter discussing approximately 200 people missing and unaccounted for after a tornado hit Joplin, Missouri, I again saw the sales and marketing tweets that were badly timed. I realized then that automatic tweets would be something I would never do. You never know what might happen in the world, and your auto-tweets could be terribly inappropriate.

UPDATE: I tried Triberr

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